B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72.9%
72.9% -- digital share of total advertising for global advertising market (2025)
Digital advertising is estimated to account for 72.9% of total advertising in 2025.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
72.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://mmsold.wpengine.com/blog/expert-marketing-advice-on-how-to-advertise-your-company-online/ ↗
Source Article
Expert Marketing Advice on How to Advertise Your Company Online
In the current digital era, businesses must maintain competitiveness by refining their online presence and…
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Blog Expert Marketing Advice on How to Advertise Your Company Online
MindShift Digital Marketing Blog
View our latest posts on digital…
Original Research
GroupM
· Original study ↗
Methodology
GroupM end-of-year global advertising forecast, cited by Market MindShift blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising market: 72.9% digital share of total advertising. Source: GroupM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-share-of-total-advertising-2025
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<blockquote cite="https://lighthousedata.io/data/digital-share-of-total-advertising-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.9%</strong> -- digital share of total advertising for global advertising market<br><small>Source: GroupM (2025) · <a href="https://lighthousedata.io/data/digital-share-of-total-advertising-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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