B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68.7%
68.7% -- digital share of total advertising for global digital advertising (2026)
Global digital ad spend made up 68.7% of all advertising worldwide in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68.7%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPCChief
Primary
Tier C
https://wellsgroup.uz/en/insights/digital-marketing-channels-for-business-what-every-company-should-… ↗
Source Article
Digital Marketing Channels for Business | WellsGroup
Digital Marketing Channels for Business: What Every Company Should Consider
Most businesses choose channels based on habit. Learn how SEO, email, social, and paid media work together to drive growth.
A business owner spent six months on Instagram ads and got inconsistent results. When they dug into …
Original Research
PPCChief
· Original study ↗
Methodology
PPCChief 2026 analysis cited by WellsGroup
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global digital advertising: 68.7% digital share of total advertising. Source: PPCChief (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-share-of-ad-spend-2026
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<blockquote cite="https://lighthousedata.io/data/digital-share-of-ad-spend-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.7%</strong> -- digital share of total advertising for global digital advertising<br><small>Source: PPCChief (2026) · <a href="https://lighthousedata.io/data/digital-share-of-ad-spend-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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