B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- organic traffic growth for sites with consistent digital PR campaigns (2023)
Sites engaging in consistent digital PR campaigns saw a 22% increase in organic traffic over 6 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEMrush
Primary
Tier C
https://limelightgrowth.com/blog/digitalpr ↗
Source Article
Writing for Robots: Why Humans Will Win - LIMELIGHT
By Kenny Gary
Over the course of the last week we’ve been approached by several clients and prospects who have won new business sparked solely from positive search results in ChatGPT. Over the course of the last 2.5 years since ChatGPT launched, we’ve braced ourselves for change and the rapid advanc…
Original Research
SEMrush
· Original study ↗
Methodology
SEMrush 2023 study; comparison group saw 7% growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sites with consistent digital PR campaigns: 22% organic traffic growth. Source: SEMrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-pr-organic-traffic-boost-2023
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<blockquote cite="https://lighthousedata.io/data/digital-pr-organic-traffic-boost-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- organic traffic growth for sites with consistent digital PR campaigns<br><small>Source: SEMrush (2023) · <a href="https://lighthousedata.io/data/digital-pr-organic-traffic-boost-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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