B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- organic traffic growth for U.S. traffic from digital PR campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Fractl
Primary
Tier C
https://www.frac.tl/what-is-digital-pr/ ↗
Source Article
What is Digital PR and How Can It Impact Your Business?
Table of Contents
- The Power of a Single Email
- Goals of Digital PR + Fractl’s POV on the Role Digital PR can Play in a Growing Business
- Examples of Digital PR
- Measuring ROI of Digital PR
- Let's Review: What is Digital PR?
Digital PR has disrupted the press release of decades past and is send…
Original Research
Fractl
· Original study ↗
Methodology
Results from a digital PR campaign exploring popular travel destinations
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelcontent
Cite this stat
Plain Text
U.S. traffic from digital PR campaign: 40% organic traffic growth. Source: Fractl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-pr-impact-organic-traffic-growth
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<blockquote cite="https://lighthousedata.io/data/digital-pr-impact-organic-traffic-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- organic traffic growth for U.S. traffic from digital PR campaign<br><small>Source: Fractl (2026) · <a href="https://lighthousedata.io/data/digital-pr-impact-organic-traffic-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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