B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
120
120 -- campaigns with zero social engagements count for digital PR campaigns (2020)
120 out of 500 analyzed digital PR campaigns earned zero social media engagements.
- Refers to engagements on the hosted asset itself via BuzzSumo
Lighthouse Research Team
Last verified:
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Evidence graded
Value
120
Unit
Count
Data Vintage
2020
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
What we learned about digital PR success by analysing 500 campaigns, 45,753 earned links & 483,105 social engagements
August 16, 2023 • 14 min read
Home / Digital PR / What we learned about digital PR success by analysing 500 campaigns, 45,753 earned links & 483,105 social engagements
Table of Contents
[show]
- A deep-dive into the performance of digital PR as a link building tactic…
- tl;dr
- Analysing the success…
Methodology
Social engagement data via BuzzSumo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital PR campaigns: 120 campaigns with zero social engagements count. Source: (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-pr-campaigns-zero-social-engagements
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<blockquote cite="https://lighthousedata.io/data/digital-pr-campaigns-zero-social-engagements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>120</strong> -- campaigns with zero social engagements count for digital PR campaigns<br><small>Source: (2020) · <a href="https://lighthousedata.io/data/digital-pr-campaigns-zero-social-engagements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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