B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
969
969 -- social engagements per campaign for digital PR campaigns (2020)
The average digital PR campaign receives 969 social engagements on its campaign asset.
- Refers specifically to engagements with the campaign asset itself via BuzzSumo, not interactions on coverage articles
Lighthouse Research Team
Last verified:
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Evidence graded
Value
969
Unit
Count
Data Vintage
2020
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
What we learned about digital PR success by analysing 500 campaigns, 45,753 earned links & 483,105 social engagements
August 16, 2023 • 14 min read
Home / Digital PR / What we learned about digital PR success by analysing 500 campaigns, 45,753 earned links & 483,105 social engagements
Table of Contents
[show]
- A deep-dive into the performance of digital PR as a link building tactic…
- tl;dr
- Analysing the success…
Methodology
Social engagement data collected via BuzzSumo for each campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital PR campaigns: 969 social engagements per campaign. Source: (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-pr-avg-social-engagements
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-pr-avg-social-engagements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>969</strong> -- social engagements per campaign for digital PR campaigns<br><small>Source: (2020) · <a href="https://lighthousedata.io/data/digital-pr-avg-social-engagements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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