B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- ad impact uplift for Digital OOH signs vs classic signs (2022)
Advertising on digital OOH signs delivers 63% more impact on average compared to classic signs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
2,000
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neuro-Insight / Outdoor Media Association
Primary
Tier A
https://www.sprinter.com.au/oma-measures-impact-of-classic-signs-in-2022-annual-report/ ↗
Source Article
OMA measures impact of classic signs in 2022 Annual Report - Sprinter
The Outdoor Media Association (OMA) has released its 2022 Annual report, identifying trends and movements within the outdoor media space.
In the latest report, OMA revealed findings from its audience measurement system, MOVE, which underwent an upgrade in 2022 to significantly enhance the way agenci…
Original Research
Neuro-Insight / Outdoor Media Association
· Original study ↗
Methodology
Neuro-Insight Neuro Impact Factor study using eye-tracking and brain-imaging; responses to over 800 classic and digital signs
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
Channelevents
Cite this stat
Plain Text
Digital OOH signs vs classic signs: 63% ad impact uplift. Source: Neuro-Insight / Outdoor Media Association (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ooh-impact-vs-classic-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ooh-impact-vs-classic-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- ad impact uplift for Digital OOH signs vs classic signs<br><small>Source: Neuro-Insight / Outdoor Media Association (2022) · <a href="https://lighthousedata.io/data/digital-ooh-impact-vs-classic-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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