B
Evidence Grade B
Graded
under review
Safe to Cite
Current
11%
11% -- roi contribution social networks for Digital Media (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brand Keys
Primary
Tier B
https://digiday.com/marketing/digital-media-budget-flux/ ↗
Source Article
Digital Media Budget Flux
Original Research
Brand Keys
· Original study ↗
Methodology
Study by Brand Keys, nearly 600 brands probed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital Media: 11% roi contribution social networks. Source: Brand Keys (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-media-roi-contribution-social-networks
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<blockquote cite="https://lighthousedata.io/data/digital-media-roi-contribution-social-networks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- roi contribution social networks for Digital Media<br><small>Source: Brand Keys (2026) · <a href="https://lighthousedata.io/data/digital-media-roi-contribution-social-networks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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