B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- share of global carbon emissions for digital marketing (2025)
Digital marketing accounts for less than 1% of global carbon emissions.
- Stated as an upper bound (less than 1%) without citing original methodology or source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rizco.com
Primary
Tier C
https://rizco.com/sustainable-marketing-design-practices-to-celebrate-earth-month/ ↗
Source Article
Sustainable Marketing & Design Practices to Celebrate Earth Month
As we celebrate Earth Month, it’s an ideal time to consider how businesses can incorporate sustainability into their marketing and design initiatives.
Digital marketing, social media, email campaigns, website development, and design services are often seen as unrelated to environmental responsibilit…
Original Research
rizco.com
· Original study ↗
Methodology
Upper-bound figure cited without original source; value_raw states 'less than 1%'
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
digital marketing: 1% share of global carbon emissions. Source: rizco.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-marketing-carbon-emissions-share
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<blockquote cite="https://lighthousedata.io/data/digital-marketing-carbon-emissions-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- share of global carbon emissions for digital marketing<br><small>Source: rizco.com (2025) · <a href="https://lighthousedata.io/data/digital-marketing-carbon-emissions-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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