B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- digital influence rate for automotive dealership sales (2026)
The benchmark digital influence rate for automotive dealerships is 65-80% (lower bound 65%).
- Reported as a benchmark range of 65-80%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
MyDigipal
Primary
Tier C
https://mydigipal.com/en/blog/cross-channel-attribution-automotive-showroom-visits-digital ↗
Source Article
Auto Attribution: From Digital to Showroom | MyDigipal
Cross-channel attribution in automotive: Measuring showroom visits from digital campaigns
The automotive industry faces a measurement challenge unlike any other sector. Over 90% of vehicle purchases still happen in a physical dealership (Cox Automotive, 2025), yet the buyer journey increasingly star…
Original Research
MyDigipal
· Original study ↗
Methodology
Range 65-80% reported; midpoint 72.5 extracted. Vendor-published benchmark table for automotive dealerships.
Methodology documented
Segmentation
IndustryAutomotive
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
automotive dealership sales: 65% digital influence rate. Source: MyDigipal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-influence-rate-dealerships
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-influence-rate-dealerships" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- digital influence rate for automotive dealership sales<br><small>Source: MyDigipal (2026) · <a href="https://lighthousedata.io/data/digital-influence-rate-dealerships" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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