B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

27%

27% -- share of businesses assigning digital experience ownership to digital teams for Businesses (2026)

Name: Share Of Businesses Assigning Digital Experience Ownership To Digital Teams Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · Clicktale

According to a study by Clicktale, 27% of businesses assign the responsibility of digital experience ownership to digital teams.

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Attribution: Clicktale View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

27%

Unit

Percentage

Data Vintage

2026

Entity

Businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Clicktale Primary Tier B

https://astutesolutions.com/blog/articles/chief-marketing-officer-role-in-cx ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

How is CX Transforming the Role of Chief Marketing Officer?

Original Research

Clicktale · Original study ↗

Methodology

Clicktale study cited by Astute Solutions

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Businesses: 27% share of businesses assigning digital experience ownership to digital teams. Source: Clicktale (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-experience-owned-by-digital-27pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/digital-experience-owned-by-digital-27pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of businesses assigning digital experience ownership to digital teams for Businesses<br><small>Source: Clicktale (2026) · <a href="https://lighthousedata.io/data/digital-experience-owned-by-digital-27pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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