B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of discounts redeemed via email or mobile app for shoppers (2021)
Today, 55% of discounts are redeemed via email or mobile app, up from 21% before the pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandTec / EnsembleIQ
Primary
Tier B
https://mad4marketing.com/2021/11/02/how-did-the-pandemic-change-e-commerce/ ↗
Source Article
How Did the Pandemic Change E-Commerce?
We’ve taken part in a lot of conversations about how the pandemic is shifting shopping trends. Some of the changes were obvious and undeniable. Others were temporary or speculative.
Now, it’s over a year since the pandemic significantly changed people’s habits and their ways of thinking. It’s a grea…
Original Research
DemandTec / EnsembleIQ
· Original study ↗
Methodology
DemandTec/EnsembleIQ survey; up from 21% before the pandemic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 55% share of discounts redeemed via email or mobile app. Source: DemandTec / EnsembleIQ (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-discount-redemption-55pct-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-discount-redemption-55pct-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of discounts redeemed via email or mobile app for shoppers<br><small>Source: DemandTec / EnsembleIQ (2021) · <a href="https://lighthousedata.io/data/digital-discount-redemption-55pct-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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