B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- digital content influence rate for college-bound students (2025)
91% of college-bound students report that digital content has influenced their decision-making process.
- Study name and original methodology not cited in source
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
highereducationmarketinginstitute.com
Primary
Tier C
https://highereducationmarketinginstitute.com/blog/content-marketing-in-higher-education/ ↗
Source Article
Content Marketing in Higher Education • Higher Education Marketing Institute
As we navigate the digital landscape of higher education, imagine content marketing as the compass guiding universities towards a sea of prospective students, each seeking a unique experience.
The role of content marketing in higher education is not merely to attract attention, but to intricately we…
Original Research
highereducationmarketinginstitute.com
· Original study ↗
Methodology
Cited as 'according to a study' without named source
Methodology documented
Segmentation
IndustryEducation
RegionGlobal
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
college-bound students: 91% digital content influence rate. Source: highereducationmarketinginstitute.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-content-influence-college-students-91pct
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<blockquote cite="https://lighthousedata.io/data/digital-content-influence-college-students-91pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- digital content influence rate for college-bound students<br><small>Source: highereducationmarketinginstitute.com (2025) · <a href="https://lighthousedata.io/data/digital-content-influence-college-students-91pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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