B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- aeo budget share for Digital marketing budgets (2025)
Digital budgets allocated up to 12% of annual spend to AI-driven answer engine optimisation (AEO) as of 2025.
- Represents an upper bound ('up to 12%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Conductor
Primary
Tier C
https://regencleo.ai/articles/regencleo-vs-conductor-enterprise/ ↗
Source Article
CLEO vs Conductor for Enterprise Teams | CLEO
Enterprise brands evaluating visibility platforms are usually trying to control a fragmented digital landscape with one system rather than several. What to weigh is whether a platform is built for the AI answer layer or extends an established SEO suite into it. CLEO is a Presence Growth Engine (a cl…
Original Research
Conductor
· Original study ↗
Methodology
Cited to Conductor State of AEO/GEO in 2026 CMO Investment Report; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital marketing budgets: 12% aeo budget share. Source: Conductor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-budget-aeo-allocation-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-budget-aeo-allocation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- aeo budget share for Digital marketing budgets<br><small>Source: Conductor (2025) · <a href="https://lighthousedata.io/data/digital-budget-aeo-allocation-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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