B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- average agency net margin for Digital agencies (2026)
The average digital agency runs on a 13% net margin.
- Specialist marketing and blended shops average closer to 13%, while larger agencies drop to 8%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Promethean Research
Primary
Tier C
https://prometheanresearch.com/how-profitable-are-digital-agencies/ ↗
Source Article
Data Enrichment for Agencies: Marketing, PR & Recruiting (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Data Enrichment for Agencies: A Playbook for Marketing, PR & Recruiting
Bad contact data doesn't just slow you down — it quietly erodes client trust. In 2025, Validity found that 37% of CRM u…
Original Research
Promethean Research
· Original study ↗
Methodology
Promethean Research State of Digital Services Report; larger agencies at 8%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital agencies: 13% average agency net margin. Source: Promethean Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-agency-net-margin-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-agency-net-margin-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- average agency net margin for Digital agencies<br><small>Source: Promethean Research (2026) · <a href="https://lighthousedata.io/data/digital-agency-net-margin-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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