C
Evidence Grade C
Use with Hedging
Aging
$1,350,000,000
$1,350,000,000 — digital advertising spend for Colombia Digital Advertising (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$1,350,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Study Type
Unknown
Geography
CO
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
80
Citation Chain
50
Independence
30
Methodology
50
Freshness
85
Source
IAB Colombia / WARC 2024
Primary
Tier B
https://www.iabcolombia.com/ ↗
Original Research
IAB Colombia/WARC
· Original study ↗
Methodology
Total digital ad spend Colombia; COP converted at ~4000
Study: Unknown
Segmentation
Industrydigital_advertising
RegionCO
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Colombia Digital Advertising: $1,350,000,000 digital advertising spend. Source: IAB Colombia / WARC 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/digital-advertising-spend-colombia-digital-advertising-2024
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<blockquote cite="https://lighthousedata.io/data/digital-advertising-spend-colombia-digital-advertising-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,350,000,000</strong> — digital advertising spend for Colombia Digital Advertising<br><small>Source: IAB Colombia / WARC 2024 (2024) · <a href="https://lighthousedata.io/data/digital-advertising-spend-colombia-digital-advertising-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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