C
Evidence Grade C
Use with Hedging
Aging
$12,200,000,000
$12,200,000,000 — digital advertising spend for Brazil Digital Advertising Market (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$12,200,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Study Type
Unknown
Geography
BR
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
80
Citation Chain
90
Independence
30
Methodology
50
Freshness
85
Sources (6)
IAB Brasil / GroupM Brazil This Year Next Year 2024
Primary
Tier A
https://iabbrasil.com.br/publicacoes/ ↗
Also cited by
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https://influencermarketinghub.com/coronavirus-marketing-ad-spend-report/
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2026-05-02
crypto-reporter.com
https://www.crypto-reporter.com/news/blockdag-blasts-5-year-presale-records-with…
2026-05-03
Original Research
IAB Brasil
· Original study ↗
Methodology
Total digital ad investment; converted from BRL at 5.0 BRL/USD
Study: Unknown
Segmentation
Industrydigital_advertising
RegionBR
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Brazil Digital Advertising Market: $12,200,000,000 digital advertising spend. Source: IAB Brasil / GroupM Brazil This Year Next Year 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/digital-advertising-spend-brazil-digital-advertising-market-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-advertising-spend-brazil-digital-advertising-market-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12,200,000,000</strong> — digital advertising spend for Brazil Digital Advertising Market<br><small>Source: IAB Brasil / GroupM Brazil This Year Next Year 2024 (2024) · <a href="https://lighthousedata.io/data/digital-advertising-spend-brazil-digital-advertising-market-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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