B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35.4%
35.4% -- digital advertising industry revenue growth rate for Advertising industry (per IAB reports) (2021)
Advertising industry revenue grew by a record 35.4% in 2021 according to reports by IAB.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://www.silverpush.co/blogs/tips-tricks-social-commerce/ ↗
Source Article
Social Commerce: Tips & Tricks For Brands - Silverpush
5 Tips For Effectively Using Social Commerce for Brands | 13 Apr, 2022
Do you want to boost your product sales through social commerce but don’t know how to do it? You’ve arrived at the right site! Because we can help you out with some most exciting tips and tricks.
But, before getting started, let’…
Original Research
IAB
· Original study ↗
Methodology
Record year-over-year industry revenue growth in 2021, attributed by the article to IAB reports.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Advertising industry (per IAB reports): 35.4% digital advertising industry revenue growth rate. Source: IAB (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-advertising-industry-revenue-growth
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<blockquote cite="https://lighthousedata.io/data/digital-advertising-industry-revenue-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.4%</strong> -- digital advertising industry revenue growth rate for Advertising industry (per IAB reports)<br><small>Source: IAB (2021) · <a href="https://lighthousedata.io/data/digital-advertising-industry-revenue-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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