B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$71,000,000,000
$71,000,000,000 -- digital ad fraud cost for global digital advertising (2024)
Digital ad fraud is expected to cost advertisers $71 billion in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$71,000,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Lunio
Primary
Tier B
https://qa.outfront.dev/blog/what-are-top-media-trends-mid-2024-advertising-trends-report-part-2 ↗
Source Article
What Are the Top Advertising Media Trends for Mid 2024? Inside Our Advertising Trends Report, Part 2
What Are the Top Media Trends for Mid 2024? Inside Our Advertising Trends Report, Part 2
July 9, 2024
What are the most important trends happening now across the realm of advertising media? What do brands and businesses need to know about current advertising trends?
This is the second of three blog …
Original Research
Lunio
· Original study ↗
Methodology
Cited from Lunio; forecast for 2024
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
global digital advertising: $71,000,000,000 digital ad fraud cost. Source: Lunio (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-fraud-71b-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ad-fraud-71b-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$71,000,000,000</strong> -- digital ad fraud cost for global digital advertising<br><small>Source: Lunio (2024) · <a href="https://lighthousedata.io/data/digital-ad-fraud-71b-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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