B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- social media video watched without sound for social media video (2026)
85% of social media video is watched without sound.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://aroeffect.com/blog/law-firms-video-testimonials/ ↗
Source Article
How can law firms use video testimonials effectively
Original Research
Digiday
· Original study ↗
Methodology
Digiday figure cited by aroeffect.com; no specific year given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media video: 85% social media video watched without sound. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digiday-social-video-muted-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digiday-social-video-muted-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- social media video watched without sound for social media video<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/digiday-social-video-muted-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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