B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- conversion lift diffused lighting for Ecommerce product listings (2024)
Products lit with diffused natural or softbox light convert 32% better than those shot under direct flash or overhead fluorescents.
- Compared against products shot under direct flash or overhead fluorescents
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pixc
Primary
Tier C
https://webmedic.com/product-photography-guide ↗
Source Article
Product Photography Ideas for Any Budget | WebMedic
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Original Research
Pixc
· Original study ↗
Methodology
Pixc ecommerce photography study cited by WebMedic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce product listings: 32% conversion lift diffused lighting. Source: Pixc (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/diffused-lighting-conversion-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/diffused-lighting-conversion-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- conversion lift diffused lighting for Ecommerce product listings<br><small>Source: Pixc (2024) · <a href="https://lighthousedata.io/data/diffused-lighting-conversion-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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