B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- spam report rate due to difficult unsubscribe for email recipients (2023)
45% of email recipients cite difficult unsubscribe processes as a reason to mark emails as spam.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://sanguinesa.com/are-your-email-campaigns-violating-marketing-regulations/ ↗
Source Article
Are Your Email Campaigns Violating Marketing Regulations?
Are Your Email Campaigns Violating Marketing Regulations?
Kevin Chern
“Reputation is an outcome; character is the cause.” — Eric Thomas, renowned Fortune 500 speaker
A couple of months ago, I was working with a fintech startup that had just launched a lead-gen email campaign targeting CFOs across No…
Original Research
Statista
· Original study ↗
Methodology
Cited to Statista, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email recipients: 45% spam report rate due to difficult unsubscribe. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/difficult-unsubscribe-spam-reports
HTML Embed
<blockquote cite="https://lighthousedata.io/data/difficult-unsubscribe-spam-reports" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- spam report rate due to difficult unsubscribe for email recipients<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/difficult-unsubscribe-spam-reports" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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