B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
132,000,000
132,000,000 -- ad impressions for Diageo (DoorDash campaign) (2026)
Diageo achieved 132 million impressions during its DoorDash holiday gifting campaign.
- +17% to goal
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
132,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoorDash
Primary
Tier A
https://advertising.doordash.com/en-ca/cpg/alcohol ↗
Source Article
CPG Alcohol Landing Page
Original Research
DoorDash
· Original study ↗
Methodology
DoorDash case study on Diageo holiday gifting campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Diageo (DoorDash campaign): 132,000,000 ad impressions. Source: DoorDash (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/diageo-doordash-impressions-holiday
HTML Embed
<blockquote cite="https://lighthousedata.io/data/diageo-doordash-impressions-holiday" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>132,000,000</strong> -- ad impressions for Diageo (DoorDash campaign)<br><small>Source: DoorDash (2026) · <a href="https://lighthousedata.io/data/diageo-doordash-impressions-holiday" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.