B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- reel content format share for DHD Surfboards (2026-05)
Reels made up 76% of DHD Surfboards' total format mix across 25 posts over 30 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026-05
Entity
Sample Size
25
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Empire Ave
Primary
Tier A
https://empireave.com/social-stats/surfboard-shaper-ig-analysis/ ↗
Source Article
Surfboard Shaper IG Analysis – Empire Ave
DHD Surf — Instagram Intelligence
6-brand competitive analysis · DHD, CI Surf, Lost, Pyzel, Sharpeye, JS Industries · Data via Apify
May 2026 · 121 posts analysed (last 30 days)
Overview
Performance
Reels
Report Card
Primary Comparison
@dhdsurf
DHD Surfboards
165.6K
Followers
5.83
Posts / week
828
A…
Original Research
Empire Ave
· Original study ↗
Methodology
Format mix of posts, Apify scrape
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DHD Surfboards: 76% reel content format share. Source: Empire Ave (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dhd-carousel-mix-76
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dhd-carousel-mix-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- reel content format share for DHD Surfboards<br><small>Source: Empire Ave (2026-05) · <a href="https://lighthousedata.io/data/dhd-carousel-mix-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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