B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

25%

25% -- email conversion rate improvement for marketing (2020)

Name: Email Conversion Rate Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-20

2020 · Freeform Dynamics Ltd.

Data-driven management (DGM) optimizes/improves email conversion rates by 25 percent according to a study of more than 1,000 companies.

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Attribution: Freeform Dynamics Ltd. View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2020

Entity

marketing

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Freeform Dynamics Ltd. Primary Tier B

https://www.freeformdynamics.com/analyst-reports/the-road-to-becoming-a-data-driven-business/ ↗

Confidence: 53/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Was bedeutet Datengetriebenes Management? | bvik.org

Datengetriebenes Management Inhaltsverzeichnis Was ist datengetriebenes Management? Der Begriff beschreibt eine Organisationsform, die rollierend und kontinuierlich jede und jegliche operative und strategische Fragestellung auf der Grundlage von validen, objektiven und belegbaren Zahlen diskutiert, …

Original Research

Freeform Dynamics Ltd. · Original study ↗

Methodology

Study with more than 1000 companies

Methodology documented

Segmentation

IndustryB2B RegionGlobal RoleAll marketers Channelemail

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Plain Text

marketing: 25% email conversion rate improvement. Source: Freeform Dynamics Ltd. (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dgm-email-conversion-rate-improvement

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<blockquote cite="https://lighthousedata.io/data/dgm-email-conversion-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email conversion rate improvement for marketing<br><small>Source: Freeform Dynamics Ltd. (2020) · <a href="https://lighthousedata.io/data/dgm-email-conversion-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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