B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

35%

35% -- email click rate growth rate for marketing (2020)

Name: Email Click Rate Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-20

2020 · Freeform Dynamics Ltd.

Data-driven management increases email click rates by 35 percent.

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Attribution: Freeform Dynamics Ltd. View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

2020

Entity

marketing

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Freeform Dynamics Ltd. Primary Tier B

https://www.freeformdynamics.com/analyst-reports/the-road-to-becoming-a-data-driven-business/ ↗

Confidence: 53/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Was bedeutet Datengetriebenes Management? | bvik.org

Datengetriebenes Management Inhaltsverzeichnis Was ist datengetriebenes Management? Der Begriff beschreibt eine Organisationsform, die rollierend und kontinuierlich jede und jegliche operative und strategische Fragestellung auf der Grundlage von validen, objektiven und belegbaren Zahlen diskutiert, …

Original Research

Freeform Dynamics Ltd. · Original study ↗

Methodology

Study with more than 1000 companies

Methodology documented

Segmentation

IndustryB2B Company SizeAll sizes RegionGlobal RoleAll marketers Channelemail

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Plain Text

marketing: 35% email click rate growth rate. Source: Freeform Dynamics Ltd. (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dgm-email-click-rate-increase

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<blockquote cite="https://lighthousedata.io/data/dgm-email-click-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- email click rate growth rate for marketing<br><small>Source: Freeform Dynamics Ltd. (2020) · <a href="https://lighthousedata.io/data/dgm-email-click-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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