B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
100,000,000
100,000,000 -- social media engaged contacts for DFB Fussballzeit campaign (2024)
The DFB 'Fussballzeit is the best time' campaign tracked over 100 million social media contacts with engagement.
- The source specifies 'more than 100 million'.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DFB GmbH & Co. KG
Primary
Tier A
https://dmexco.com/stories/dmexco-interview-on-the-dfb-marketing-campaign-for-euro-2024/ ↗
Source Article
DMEXCO interview on the DFB marketing campaign for EURO 2024
DMEXCO interview on the DFB marketing campaign for EURO 2024
“Fussballzeit is the best time” has been the DFB’s slogan over the past few months to get Germans in the mood for EURO 2024. Holger Merk joined us for an interview to discuss the success of the marketing campaign – along with the numbers b…
Original Research
DFB GmbH & Co. KG
· Original study ↗
Methodology
Company-reported tracked social media engagement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DFB Fussballzeit campaign: 100,000,000 social media engaged contacts. Source: DFB GmbH & Co. KG (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dfb-fussballzeit-social-engagement-2024
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<blockquote cite="https://lighthousedata.io/data/dfb-fussballzeit-social-engagement-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000,000</strong> -- social media engaged contacts for DFB Fussballzeit campaign<br><small>Source: DFB GmbH & Co. KG (2024) · <a href="https://lighthousedata.io/data/dfb-fussballzeit-social-engagement-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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