B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.99
$0.99 -- cost per install for Mobile app advertising in developed markets (2018)
In many developed markets, the cost per install (CPI) for mobile app advertising fluctuates between $0.99 and $2.00.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.99
Unit
Currency Usd
Data Vintage
2018
Entity
Geography
Developed markets
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
localizedirect.com
Primary
Tier B
https://www.localizedirect.com/posts/7-quick-aso-actions ↗
Source Article
7 Quick ASO Actions To Improve Your Mobile App Downloads | LocalizeDirect
7 Quick ASO Actions To Improve Your Mobile App Downloads
2018-12-11 | Carolina Silvandersson
In this blog, you will receive 7 tips on how to improve your mobile app’s ASO. Don’t wait - start today. Give your mobile app the full treatment and perfect your app store optimization. Ranking your app in A…
Original Research
localizedirect.com
· Original study ↗
Methodology
Range of $0.99–$2.00 reported; midpoint (1.495) extracted per range rule; original source not attributed in article.
Methodology documented
Segmentation
IndustryMobile Apps
RegionDeveloped markets
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Mobile app advertising in developed markets: $0.99 cost per install. Source: localizedirect.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/developed-markets-cpi-range-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/developed-markets-cpi-range-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.99</strong> -- cost per install for Mobile app advertising in developed markets<br><small>Source: localizedirect.com (2018) · <a href="https://lighthousedata.io/data/developed-markets-cpi-range-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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