B
Evidence Grade B
Safe to Cite
Current
80%
80% -- video viewability for Dettol Tru Clean campaign (2026)
Attribution:
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Pinterest
Primary
Tier A
Source Article
Gleaming results: Dettol's Tru Clean campaign
DettolGleaming results: Dettol's Tru Clean campaign
Driving incremental reach, brand lift and video views, 80% over the Media Rating Council (MRC) standard, Dettol’s new plant-based Tru Clean products truly cleaned up engagement and results on Pinterest.1 The formula for success? A multi-objective s…
Original Research
Pinterest
Methodology
Measured against the Media Rating Council (MRC) standard.
Segmentation
IndustryB2C
Channelsocial
Cite this stat
Plain Text
Dettol Tru Clean campaign: 80% video viewability. Source: Pinterest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dettol-tru-clean-campaign-video-viewability
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<blockquote cite="https://lighthousedata.io/data/dettol-tru-clean-campaign-video-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video viewability for Dettol Tru Clean campaign<br><small>Source: Pinterest (2026) · <a href="https://lighthousedata.io/data/dettol-tru-clean-campaign-video-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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