B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6,200,000
6,200,000 -- campaign reach for Desperados (Tymek x Desperados lottery campaign) (2023)
The Tymek x Desperados lottery campaign achieved a campaign reach of over 6.2 million across TV and digital channels.
- Reported as 6.2M+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6,200,000
Unit
Count
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Artegence
Primary
Tier B
https://artegence.com/case-studies/take-what-you-want-tymek-x-desperados ↗
Source Article
Take what you want - Tymek x Desperados
Original Research
Artegence
· Original study ↗
Methodology
Agency case study self-reported campaign reach across TV and digital
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Desperados (Tymek x Desperados lottery campaign): 6,200,000 campaign reach. Source: Artegence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desperados-tymek-lottery-campaign-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/desperados-tymek-lottery-campaign-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,200,000</strong> -- campaign reach for Desperados (Tymek x Desperados lottery campaign)<br><small>Source: Artegence (2023) · <a href="https://lighthousedata.io/data/desperados-tymek-lottery-campaign-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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