B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- desktop purchase completion share for US e-commerce shoppers (2016)
91% of shoppers concluded their purchase on a desktop device.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Monetate
Primary
Tier C
https://didit.com/blog/ecommerce-study-desktop-still-dominates-in-terms-of-purchasing-behavior-conve… ↗
Source Article
Ecommerce study: Desktop still dominates in terms of purchasing behavior, conversion rates, and AOV — Didit Blog
July 13, 2016: A new study by Monetate – an e-commerce consulting firm — contains some eye-opening stats for online retailers and agencies charged with carrying out their digital marketing campaigns.
Here are the highlights:
90 percent of shoppers began their shopping on a desktop, and 91 percent co…
Original Research
Monetate
· Original study ↗
Methodology
Monetate eCommerce study as summarized by Didit blog (July 13, 2016)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce shoppers: 91% desktop purchase completion share. Source: Monetate (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-purchase-completion-share-2016
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<blockquote cite="https://lighthousedata.io/data/desktop-purchase-completion-share-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- desktop purchase completion share for US e-commerce shoppers<br><small>Source: Monetate (2016) · <a href="https://lighthousedata.io/data/desktop-purchase-completion-share-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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