B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17.6%
17.6% -- email open share by device for Desktop (2024)
According to an IBM study cited in the text, 17.6% of emails/messages are read on desktop.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://dazzlebirds.com/blog/top-tools-for-email-marketing/ ↗
Source Article
#1 Guide | Top Tools for Email Marketing - Dazzlebirds
Marketing channels and trends change throughout time. While certain fads come and go rapidly, email is one of the few mediums that has stayed relatively constant. As a result, email remains the most popular content marketing medium for both B2C and B2B marketers. It is used by 87 percent of B2B mark…
Original Research
IBM
· Original study ↗
Methodology
Cited IBM study
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Desktop: 17.6% email open share by device. Source: IBM (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-email-open-share
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<blockquote cite="https://lighthousedata.io/data/desktop-email-open-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.6%</strong> -- email open share by device for Desktop<br><small>Source: IBM (2024) · <a href="https://lighthousedata.io/data/desktop-email-open-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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