B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- desktop cpm change yoy for US programmatic desktop (2025-06)
US programmatic desktop CPMs declined by 19% year-over-year in June 2025.
- Represents YoY decline
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier B
https://databeat.io/blog/us-programmatic-trends-june-2025/ ↗
Source Article
US Programmatic Trends: June 2025 CPM Trends and Insights
This month’s analysis highlights the impact of Amazon DSP blocking certain publishers, leading to notable declines in KPIs like bid rates. We examine how Amazon has reduced or halted bidding activity on select publishers and share insights gathered through their outreach communications. The analysis…
Original Research
DataBeat
· Original study ↗
Methodology
YoY comparison vs June 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US programmatic desktop: 19% desktop cpm change yoy. Source: DataBeat (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-cpm-yoy-june-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/desktop-cpm-yoy-june-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- desktop cpm change yoy for US programmatic desktop<br><small>Source: DataBeat (2025-06) · <a href="https://lighthousedata.io/data/desktop-cpm-yoy-june-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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