B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- cart abandonment rate desktop for desktop ecommerce shoppers (2026)
Online cart abandonment rate on desktop is roughly 66 percent.
- Described as 'roughly 66 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Sources (2)
Adcraft Studio
Primary
Tier A
https://adcraftstudio.com.au/blog-posts/reduce-cart-abandonment-ecommerce ↗
Source Article
How to Reduce Cart Abandonment for Your Online Store
Written by Aman Hirani, Web Developer and Data Scientist at Adcraft Studio.
You spend money getting people to your online store. They browse, they like what they see, they add a product to the cart. Then they leave. It happens far more often than most business owners realise. Across the industry, ar…
Also cited by
2026-09-29
Original Research
Adcraft Studio
· Original study ↗
Methodology
Comparison of mobile vs desktop cart abandonment rates
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
desktop ecommerce shoppers: 66% cart abandonment rate desktop. Source: Adcraft Studio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-cart-abandonment-rate-2026
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<blockquote cite="https://lighthousedata.io/data/desktop-cart-abandonment-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- cart abandonment rate desktop for desktop ecommerce shoppers<br><small>Source: Adcraft Studio (2026) · <a href="https://lighthousedata.io/data/desktop-cart-abandonment-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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