B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- firms reporting sales turnover above 20pct for US firms with salaried sales staff (2025)
24% of firms report sales staff turnover higher than 20% per annum for salary-based sales reps.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DePaul University Center for Sales Leadership
Primary
Tier B
https://www.medcepts.com/pages/charge-or-not-charge-sales-reps/ ↗
Source Article
Tips on Providing Demo or Sample Units and marketing material to your independent sales reps - MedCepts
Tips on cost investment between small business manufacturers and sales reps, from the perspective of each. Charge or not charge sales reps
To Charge or Not to Charge Independent Manufacturer Sales reps for samples, demonstration units and marketing material. Many small business and start-up medical …
Original Research
DePaul University Center for Sales Leadership
· Original study ↗
Methodology
Cited from US DePaul Centre for Sales Leadership, DePaul University, Chicago
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US firms with salaried sales staff: 24% firms reporting sales turnover above 20pct. Source: DePaul University Center for Sales Leadership (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/depaul-firms-turnover-above-20pct-24
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<blockquote cite="https://lighthousedata.io/data/depaul-firms-turnover-above-20pct-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- firms reporting sales turnover above 20pct for US firms with salaried sales staff<br><small>Source: DePaul University Center for Sales Leadership (2025) · <a href="https://lighthousedata.io/data/depaul-firms-turnover-above-20pct-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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