B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- share of buyers choosing department store gift cards for Department store gift cards (2025)
14% of gift card buyers choose department store gift cards, making it one of the most popular gift card categories.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tremendous / Visa
Primary
Tier A
https://www.tremendous.com/blog/average-gift-card-buyer-data/ ↗
Source Article
The Average Gift Card Buyer, by the Numbers
Who’s buying and using gift cards? A data-backed profile
By Mindy Woodall●4 min. read●Aug 25, 2026
Gift cards are one of the most common ways businesses reward people, whether that's a research participant taking a survey, a customer sharing a referral, or an employee hitting a work milestone.
There…
Original Research
Tremendous / Visa
· Original study ↗
Methodology
MRI Simmons USA 2025 Fall, via Tremendous and Visa gift card report
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelcontent
Cite this stat
Plain Text
Department store gift cards: 14% share of buyers choosing department store gift cards. Source: Tremendous / Visa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/department-store-gift-cards-choice
HTML Embed
<blockquote cite="https://lighthousedata.io/data/department-store-gift-cards-choice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of buyers choosing department store gift cards for Department store gift cards<br><small>Source: Tremendous / Visa (2025) · <a href="https://lighthousedata.io/data/department-store-gift-cards-choice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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