B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- churned customers exiting category share for Departing customers of average brands (Stackline ecommerce data) (2023)
Among departing customers of the average brand, 37% exit the product category entirely according to Stackline ecommerce data presented at Commerce Week 2023.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackline
Primary
Tier B
https://www.marsunited.com/finding-the-right-fits-for-engagement/ ↗
Source Article
Finding the Right Fits for Engagement - Mars United
An effective consumer engagement strategy requires balance and moderation — yes, even with retail media.
Big news: It turns out that there are still advertising opportunities besides retail media. They might not be as effective. They might need retail media’s first-party data to be more effective. A…
Original Research
Stackline
· Original study ↗
Methodology
Share of departing customers who exit the product category entirely, per Stackline data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Departing customers of average brands (Stackline ecommerce data): 37% churned customers exiting category share. Source: Stackline (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/departed-customers-exit-category-share
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<blockquote cite="https://lighthousedata.io/data/departed-customers-exit-category-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- churned customers exiting category share for Departing customers of average brands (Stackline ecommerce data)<br><small>Source: Stackline (2023) · <a href="https://lighthousedata.io/data/departed-customers-exit-category-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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