B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- conversion rate lift for Dentsu creator-discovery AI agent (2026)
Dentsu's internal creator-discovery agent drove a 41% conversion lift on one campaign.
- Result from a single campaign
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://loudcrowd.com/blog/influencer-affiliate-agency-ai-future/ ↗
Source Article
The influencer agency is dead. Long live the influencer agency.
The influencer agency is dead. Long live the influencer agency.
AI now automates most of what influencer and affiliate agencies sell. A service-by-service breakdown of what's at risk — and which agencies win.
Influencer and affiliate agencies sell human labor — and AI is now very good at the specifi…
Original Research
Digiday
· Original study ↗
Methodology
Single campaign result reported via Digiday.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dentsu creator-discovery AI agent: 41% conversion rate lift. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dentsu-creator-agent-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/dentsu-creator-agent-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- conversion rate lift for Dentsu creator-discovery AI agent<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/dentsu-creator-agent-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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