B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- potential mobile shoppers missed by demographic targeting for mobile shoppers (2026)
Marketers who solely rely on demographics risk missing more than 70% of potential mobile shoppers, according to Google research.
- Applies to marketers who solely rely on demographics
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://arabot.io/en/blog-post/41 ↗
Source Article
How You Can Take Advantage of Customer Intent with The Help of an AI Agent
Original Research
Google
· Original study ↗
Methodology
Google research cited by Arabot blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile shoppers: 70% potential mobile shoppers missed by demographic targeting. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demographics-missed-mobile-shoppers-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/demographics-missed-mobile-shoppers-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- potential mobile shoppers missed by demographic targeting for mobile shoppers<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/demographics-missed-mobile-shoppers-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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