B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

63.5%

63.5% -- share of demo requests never responded for B2B SaaS companies (2024)

Name: Share Of Demo Requests Never Responded Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2024 · n=1,000 · RevenueHero

63.5% of 1,000 tested B2B SaaS companies never responded to live demo-request submissions.

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Attribution: RevenueHero View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

63.5%

Unit

Percentage

Data Vintage

2024

Entity

B2B SaaS companies

Sample Size

1,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

RevenueHero Primary Tier B

https://www.revenuehero.io/blog/b2b-lead-response-times ↗

Confidence: 59/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Static Intent Scores vs. Signal-Based Selling (2026)

Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted. Third-party statistics were retrieved 2026-08-08. Static Intent Scores vs. Signal-Based Selling: Why Point-in-Time Data Falls Short By the time a static intent score updates, the buyer it fla…

Original Research

RevenueHero · Original study ↗

Methodology

RevenueHero test of live demo-request submissions across 1,000 B2B SaaS companies

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B SaaS companies: 63.5% share of demo requests never responded. Source: RevenueHero (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demo-requests-never-responded

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<blockquote cite="https://lighthousedata.io/data/demo-requests-never-responded" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63.5%</strong> -- share of demo requests never responded for B2B SaaS companies<br><small>Source: RevenueHero (2024) · <a href="https://lighthousedata.io/data/demo-requests-never-responded" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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