B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- lead to customer conversion rate for Inbound demo requests (2025-2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OSCOM
Primary
Tier B
https://oscom.ai/blog/marketing-sales-sla ↗
Source Article
How to Create a Marketing-Sales SLA That Both Teams Actually Follow
How to Create a Marketing-Sales SLA That Both Teams Actually Follow
SLAs align marketing lead quality with sales follow-up speed. Here's the framework for creating and enforcing SLAs that work.Step-by-step guide with CRM setup, automation rules, and reporting caden...
Every B2B company says marketin…
Original Research
OSCOM
· Original study ↗
Methodology
Benchmark range; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Inbound demo requests: 40% lead to customer conversion rate. Source: OSCOM (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demo-request-conversion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/demo-request-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- lead to customer conversion rate for Inbound demo requests<br><small>Source: OSCOM (2025-2026) · <a href="https://lighthousedata.io/data/demo-request-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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