B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- email opt in rate for Dementia UK Memory Wall campaign dedications (2022)
60% of people who left dedications on Dementia UK's Memory Wall campaign opted in to emails from Dementia UK.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
611
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Platypus Digital
Primary
Tier B
https://www.platypusdigital.com/case-studies/how-we-recruited-new-supporters-for-dementia-uk-via-an-… ↗
Source Article
How we recruited new supporters for Dementia UK via an in memory campaign - Platypus Digital
The challenge
We’ve been working with Dementia UK on Meta campaigns since 2019.
We had run lots of campaigns that asked for cash gifts directly. The idea of the Memory Wall campaign was to engage their supporters and give them a chance to share memories.
The campaign would ask people to leave a dedi…
Original Research
Platypus Digital
· Original study ↗
Methodology
Agency case study; opt-in rate among 611 campaign dedications
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dementia UK Memory Wall campaign dedications: 60% email opt in rate. Source: Platypus Digital (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dementia-uk-memory-wall-email-optin-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dementia-uk-memory-wall-email-optin-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- email opt in rate for Dementia UK Memory Wall campaign dedications<br><small>Source: Platypus Digital (2022) · <a href="https://lighthousedata.io/data/dementia-uk-memory-wall-email-optin-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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