B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- ai share of voice for Demandbase (2025)
Demandbase holds a 15% share of voice in the B2B account-based marketing platform category.
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
definerbrands.com
Primary
Tier C
https://www.definerbrands.com/post/content-ranking-brand-ai-visibility ↗
Source Article
Your Content Is Ranking. Your Brand's AI Visibility?
Your Content Is Ranking. Your Brand's AI Visibility?
Most B2B brands confuse the two. So do most agencies. Here is how to tell which problem you actually have.
TLDR: Ranking on Google and being cited by AI engines require completely different strategies. Most B2B brands have built educational conten…
Original Research
definerbrands.com
· Original study ↗
Methodology
Vendor blog claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Demandbase: 15% ai share of voice. Source: definerbrands.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demandbase-share-of-voice
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<blockquote cite="https://lighthousedata.io/data/demandbase-share-of-voice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ai share of voice for Demandbase<br><small>Source: definerbrands.com (2025) · <a href="https://lighthousedata.io/data/demandbase-share-of-voice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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