B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.5%
0.5% -- share of demand gen job postings requiring skill for Demandbase (2026)
Demandbase appears in 0.5% of demand gen job postings (14 mentions).
- The source contains conflicting numbers elsewhere (stating Demandbase appears in 2.8% under Demandbase Overview vs 0.5% under Job Market Data)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandGen Insider
Primary
Tier C
https://demandgeninsider.com/compare/demandbase-vs-bombora/ ↗
Source Article
Demandbase vs Bombora: 2026 Comparison
Demandbase vs Bombora: ABM Platform vs Intent Data
Demandbase is a full ABM and advertising platform. Bombora is the underlying intent data, and Demandbase uses Bombora as one of its third-party intent sources alongside its own signals.
Quick Comparison
| Feature | Demandbase | Bombora |
|---|---|--…
Original Research
DemandGen Insider
· Original study ↗
Methodology
Vendor comparison site analysis of demand gen job postings mentioning Demandbase (14 mentions)
Methodology documented
Segmentation
IndustryMarTech
RoleDemand Gen
Cite this stat
Plain Text
Demandbase: 0.5% share of demand gen job postings requiring skill. Source: DemandGen Insider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demandbase-demand-gen-job-postings-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/demandbase-demand-gen-job-postings-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- share of demand gen job postings requiring skill for Demandbase<br><small>Source: DemandGen Insider (2026) · <a href="https://lighthousedata.io/data/demandbase-demand-gen-job-postings-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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