B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- abm roi uplift for Top B2B marketers using ABM (2026)
According to Demandbase, top B2B marketers achieved 81% higher ROI with account-based marketing (ABM).
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demandbase
Primary
Tier C
https://www.fieldtrip.agency/post/best-abm-agencies-for-enterprise-b2b ↗
Source Article
10 Best ABM Agencies for Enterprise B2B
Yousuf
Published:
May 21, 2026
Updated:
August 21, 2026
Enterprise B2B teams do not struggle with ABM because they lack target account lists. They struggle because account selection, intent data, channel execution, sales follow-up, and content personalization often operate in separate systems.
This …
Original Research
Demandbase
· Original study ↗
Methodology
Based on insights from 300+ global marketers, per Demandbase; exact survey period not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top B2B marketers using ABM: 81% abm roi uplift. Source: Demandbase (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demandbase-abm-roi-uplift-top-b2b-marketers
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<blockquote cite="https://lighthousedata.io/data/demandbase-abm-roi-uplift-top-b2b-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- abm roi uplift for Top B2B marketers using ABM<br><small>Source: Demandbase (2026) · <a href="https://lighthousedata.io/data/demandbase-abm-roi-uplift-top-b2b-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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