B Evidence Grade B Safe to Cite Current

36 -- email roi for businesses (2026)

Name: Email ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2026 · DemandSage

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Attribution: DemandSage View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2026

Entity

businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

DemandSage Primary Tier B

https://awesomeagents.ai/guides/how-to-use-ai-for-small-business-marketing/ ↗

Confidence: 98/100 Vintage: 2026 Channel: Common Crawl

Source Article

The ROI of Email Marketing [Infographic] - Litmus

The ROI of Email Marketing [Infographic] Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns. Is there anything you can do to drive a…

Also cited by

awesomeagents.ai https://awesomeagents.ai/guides/how-to-use-ai-for-small-business-marketing/

2026-08-19

Data Axle https://www.data-axle.com/resources/blog/acquisition-email-for-insurance-connect…

2026-08-10

CMG Local Solutions https://www.cmglocalsolutions.com/blog/leading-car-dealership-email-marketing-te…

2026-08-14

Bitrix24 https://web.archive.org/web/20250826183034id_/https://www.bitrix24.fr/articles/t…

2026-08-20

LYFE Marketing https://web.archive.org/web/20221231113251id_/https://www.lyfemarketing.com/?utm…

2026-08-14

Plangphalla https://plangphalla.com/the-best-newsletter-platforms-for-creators-and-businesse…

2026-08-17

Original Research

DemandSage · Original study ↗

Methodology

Source: DemandSage's 2026 email marketing statistics

Segmentation

Industrymarketing

Cite this stat

Plain Text

businesses: 36 email roi. Source: DemandSage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand_sage_email_roi

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<blockquote cite="https://lighthousedata.io/data/demand_sage_email_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36</strong> -- email roi for businesses<br><small>Source: DemandSage (2026) · <a href="https://lighthousedata.io/data/demand_sage_email_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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