B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- percentage of businesses feeling ineffective gauging social roi for businesses (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unknown
Primary
Tier C
https://www.brafton.com/news/social-marketing-metrics-lag-27-percent-measure-by-intuition/ ↗
Source Article
Social marketing metrics lag: 27 percent measure by 'intuition'
Original Research
Unknown
· Original study ↗
Methodology
Reports from last year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 80% percentage of businesses feeling ineffective gauging social roi. Source: Unknown (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand_for_social_metrics
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<blockquote cite="https://lighthousedata.io/data/demand_for_social_metrics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- percentage of businesses feeling ineffective gauging social roi for businesses<br><small>Source: Unknown (2025) · <a href="https://lighthousedata.io/data/demand_for_social_metrics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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