B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- click through rate increase from interactive video for interactive video content (2026)
Interactive video content can increase click-through rates by 15%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Metric
Primary
Tier C
https://empowerpioneers.com/content-marketing-services/ ↗
Source Article
Content Marketing Services - Empowering Entrepreneurs Business Professionals
September 24th, 2026
You designed, built or crafted an excellent product or service. But this is merely the first step in your journey to success. You will need Content Marketing Services to help you drive your customer to action so you can generate leads for your business.
An effective website that…
Original Research
Demand Metric
· Original study ↗
Methodology
Demand Metric report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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interactive video content: 15% click through rate increase from interactive video. Source: Demand Metric (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-metric-interactive-video-ctr
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<blockquote cite="https://lighthousedata.io/data/demand-metric-interactive-video-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate increase from interactive video for interactive video content<br><small>Source: Demand Metric (2026) · <a href="https://lighthousedata.io/data/demand-metric-interactive-video-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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