B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

33%

33% -- share of marketers naming demand generation as top investment for marketers (Q3 2025)

Q3 2025  · Mediaocean

In Mediaocean's Q3 2025 survey, 33% of marketers named demand generation as a critical investment area / capability.

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Attribution: Mediaocean View source
Lighthouse Research Team
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Source verified Evidence graded
Value
33%
Unit
Percentage
Data Vintage
Q3 2025
Entity
marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Mediaocean Primary Tier B
https://www.mi6agency.com/news-round-up-august-2025 ↗
Confidence: 53/100 Vintage: Q3 2025 Channel: Deep Crawl
Source Article
News Round Up | August 2025
News Round Up | August 2025 We get it—you're busy. That's why we've put together these quick article roundups, updated weekly(ish), here's what we cover: UN SDGs, entrepreneurship, marketing, and local news for Grey and Bruce Counties. Get the key takeaways and actionable advice you need, fast. UPDA…
Original Research
Mediaocean · Original study ↗

Mediaocean Q3 2025 survey

Methodology documented
Industrymarketing
Plain Text
marketers: 33% share of marketers naming demand generation as top investment. Source: Mediaocean (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-generation-investment-q3-2025
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<blockquote cite="https://lighthousedata.io/data/demand-generation-investment-q3-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of marketers naming demand generation as top investment for marketers<br><small>Source: Mediaocean (Q3 2025) · <a href="https://lighthousedata.io/data/demand-generation-investment-q3-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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