B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

12%

12% -- sales effectiveness lift for YouTube Demand Gen added to Search and Performance Max (2025)

Name: Sales Effectiveness Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2025 · n=50,000 · Nielsen

Adding YouTube Demand Gen to Search and Performance Max campaigns drives 12% higher sales effectiveness according to a Nielsen MMM study.

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

12%

Unit

Percentage

Data Vintage

2025

Entity

YouTube Demand Gen added to Search and Performance Max

Sample Size

50,000

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier A

https://virvid.ai/blog/youtube-ai-video-ads-guide-2026-shorts-instream-formats ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

YouTube AI Video Ads Guide 2026: Shorts Ads + In-Stream Formats

YouTube AI Video Ads Guide 2026: Shorts Ads + In-Stream Formats YouTube AI video ads combine artificial intelligence with vertical Shorts and in-stream formats to deliver 17% higher ROAS than manual campaigns, requiring vertical 9:16 creative, ABCD framework compliance, and mandatory AI disclosure f…

Original Research

Nielsen · Original study ↗

Methodology

Nielsen MMM study

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleDemand Gen Channelmulti-channel

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Plain Text

YouTube Demand Gen added to Search and Performance Max: 12% sales effectiveness lift. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-gen-sales-effectiveness-lift

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<blockquote cite="https://lighthousedata.io/data/demand-gen-sales-effectiveness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- sales effectiveness lift for YouTube Demand Gen added to Search and Performance Max<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/demand-gen-sales-effectiveness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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